The first test explored whether adding a“Trending” icon to product tiles on PLP and PDP would help customers identify popular products more easily. The hypothesis was that this would increase click-through, add-to-cart actions and conversions for trending products compared with the control group without the icon.
Trending Icon on PLP & PDP
Google Analytics + Hotjar
results of the most trending products across Savers health
according to results it’s worth adding a Trending icon in the most popular products
The test summary states that desktop performance was consistently stronger throughout the test, while mobile performance was poor during the first two weeks but recovered strongly in the final two weeks. The recommendation was to re-run the test using updated icons with supporting text, making the connection to social or trending behaviour clearer.
CONCLUSION
