Led the end to end design and delivery of a personalised skincare recommendation tool for Superdrug's Me+ range. Designed the complete UX journey, recommendation logic, user flows and landing page in Figma before collaborating with the Dot.vu team to build the interactive experience. Developed and coded the final landing page, created supporting promotional assets and guided testing and optimization. The launch delivered strong customer engagement and generated significant commercial value, helping customers confidently discover the right products for their skincare needs.